Marketing Design Certificate

Location type
Logo University of Houston School of Continuing & Professional Studies

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Description

The Marketing Design Online Training Program focuses on helping you develop technical skill and creative artistry using applied marketing principles. You’ll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding.

This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.

Looking to launch your career designing marketing or identity pieces for large companies or small businesses? This Marketing Design Online Training Program will give you the fundamental technical and aesthetic skills required for design …

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Frequently asked questions

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Didn't find what you were looking for? See also: Typography, Adobe Illustrator, Branding, Adobe Photoshop, and Business Development.

The Marketing Design Online Training Program focuses on helping you develop technical skill and creative artistry using applied marketing principles. You’ll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding.

This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.

Looking to launch your career designing marketing or identity pieces for large companies or small businesses? This Marketing Design Online Training Program will give you the fundamental technical and aesthetic skills required for design in a business environment. You'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop and Illustrator. You will build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design. Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios. Upon registering, you're given an initial thirty-six weeks to complete this program. Should you need more time beyond the thirty-six weeks, an extension of six months is available with a fee of $250.

Objectives:

As a student, you will learn the following: 1. Digital Imaging Your work will demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images. You will be able to improve images for professional publication by retouching and correction, and create realistic or imaginative images by compositing or collage. 2. Color You will develop distinctive color palettes based on the principles of color harmony. Your work will exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project. 3. Vector Art You will develop entry-level professional skills in creating vector art illustrations in Illustrator, using shape drawing and freehand drawing/tracing tools, Pen tool, type tools, and basic effects. You will be able to create simple, stylized logos, icons, and illustrations for effective visual communication. 4. Typography You will be able to research and select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project. You will demonstrate the ability to organize text into a clear, readable information hierarchy in page layouts while using display type for impact and expression. 5. Marketing You will be able to analyze basic marketing principles and strategies, and identify the three major eras of marketing, the primary categories of marketing activities, and the types of marketing pieces most commonly designed. You can analyze a target market, interpret mission and vision statements, and interpret a marketing plan. 6. Logo Design You will be able to use a professional, iterative design process to develop a logo design that meets client goals. You are able to apply an understanding of branding and typography to create simple, graphically appealing logo/identity designs. 7. Ad Design You will develop the ability to create effective advertising design for campaigns in different print media. Your work shows the ability to convey a simple, engaging visual message that helps a business client fulfill a specific advertising goal. 8. Identity Design You will develop skill in researching and developing an effective concept for the visual identity of a company or organization. Your work will show a basic proficiency in creating and applying an identity in various design contexts, including business card, letterhead, ads, and storefront.

Outline:

Photoshop Basics Color Theory Illustrator Basics Fundamentals of Typography Intro to Marketing Fundamentals of Logo Design Advertising Design Branding and Identity

Prerequisites:

The certificate program is designed for adult learners interested in building skills and portfolio for a design career. Students can enroll at any time, with monthly class starts. The program is open admissions: students must be 18 or over and provide high school or college transcripts prior to starting classes.

Materials:

Students must have a computer (PC or Mac) and an Internet connection (56 Kbps modem or faster). For any courses with software requirements, computers must meet software manufacturers' system requirements. Required software and technology: Adobe Photoshop CS5 or CS6 Adobe Illustrator CS5 or CS6 No textbooks are required for this program.

FAQ

1. Can I register for programs if I am an international student? Yes, because ed2go programs are online you never have to actually travel to the school. Most schools offer telephone or online registration. 2. How long does it take to complete a program? Upon registering, you're given an initial thirty-six weeks to complete this program. Should you need more time beyond the thirty-six weeks, an extension of six months is available with a fee of $250. 3. Do I have to buy additional materials? All the materials you'll need are included, and their cost will be covered by your tuition. ed2go will ship all materials ground service upon enrollment. 4. Can I get financial assistance? ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. 5. What happens when I complete the program? Upon successful completion of the program, you will be awarded a certificate of completion. 6. Am I guaranteed a job? ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don't provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering. 7. Who will be my instructor? Each student is paired up with a facilitator for one-on-one interaction. The facilitator will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach. 8. What do I have to have in order to take an online program, and what are the system requirements? In order to take our online programs, you must have access to a computer and the Internet (a normal dial-up connection is fine). You can access the program contents from any web-enabled computer. There are no necessary plug-ins. You do not have to use the same computer to log-in to the program every time. We recommend that you have a word processing program (Microsoft Word is best) and the latest version of Internet Explorer. 9. What software or hardware do I need in order to take online programs and what are the system requirements? In order to take our online programs, you must have access to a computer and the Internet. You can access the program contents from any Web-enabled computer. You don't have to use the same computer to log-in to the program every time. We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Internet Explorer. 10. Can I use a Mac? Yes, you can use a Mac for this program. 11. How can I get more information about the program? If you have questions that are not answered on our website, please feel free to contact us via LIVE chat (click the button below). If you are visiting us during non-business hours, please feel free to send us a question using the "Ask a question" button below. You may also call us at 1-877-221-5151. We will answer your questions promptly. 12. When can I start the program? Our programs are all open enrollment. You can register and start the program as soon as you are ready. 13. How many hours per week should I spend studying? As a general rule, we suggest allocating an average of ten hours per week. However, this will vary from individual to individual. If you’re just getting started and have little to no experience, certainly try to put in as much time as you can and try to maintain a consistent schedule. Ultimately each student will find a pace that is comfortable for them. 14. Do I have to buy additional materials? This program may require additional software. Please refer to the PC Requirements/Materials Included page for details.

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