The Social Media Survival Guide

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Description

This social media course is based on the book, The Social Media Survival Guide, which is used in colleges and universities worldwide. It is taught by the book's author and social media professor, Deltina Hay.

In this extensive course, you will learn how to prepare your social media plan, and how to apply effective tactics and optimization techniques to many social media tools. The course emphasizes creating an optimized social media strategy that will help you achieve long-term placement and maximum exposure for you and your business in the social web.

Topics covered in this class include:

●  RSS Feeds

●  Blogging with WordPress

●  Using WordPress to power your website

●  Social networking s…

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This social media course is based on the book, The Social Media Survival Guide, which is used in colleges and universities worldwide. It is taught by the book's author and social media professor, Deltina Hay.

In this extensive course, you will learn how to prepare your social media plan, and how to apply effective tactics and optimization techniques to many social media tools. The course emphasizes creating an optimized social media strategy that will help you achieve long-term placement and maximum exposure for you and your business in the social web.

Topics covered in this class include:

●  RSS Feeds

●  Blogging with WordPress

●  Using WordPress to power your website

●  Social networking sites: Facebook, LinkedIn, and Google Plus

●  Twitter and Mobile Technologies

●  Social bookmarking and crowd-sourcing sites

●  Media sharing sites: Flickr, YouTube, Slideshare, and Pinterest

●  Implementing social media widgets

●  Integrating your social media presence

●  Search and social media optimization

●  Pitching social media to clients and management

●  Developing a social media strategy, analysis, and plan

The social media training includes formal lectures and supplemental videos to help you learn the tools. The instructor provides many resources and recommended assignments as well. Also included are downloadable worksheets to help you prepare your social media anlaysis, strategy, and plan.

This course is not about theory; it is about using the tools to their full potential to help you succeed in the social web. Ms. Hay's nuts-and-bolts teaching style has been called "straight-forward," "no-nonsense," and "packed full."

So, roll up your sleeves, and let's get social!

Category: Business
  • Over 66 lectures and 9 hours of content!
  • Apply effective tactics and optimization techniques to the most popular social media tools.
  • Plan and prepare an optimized and manageable social media strategy.
  • Learn from real-world examples and step-by-step supplemental screen casts.
  • Hone skills as a social media strategist.
  • Apply integration techniques to help minimize the workload of social media.
  • Use metrics and analytics tools to evaluate social media efforts.
  • Apply search optimization techniques to social media content.
  • Establish social media guidelines and policies.
  • Course is taught with an emphasis on online ethics and best practices.
  • Updated regularly to include changes in existing tools, and inclusion of emerging tools.
  • Content is updated regularly to include changes in existing tools, and inclusion of emerging tools.
  • Business Owners
  • PR and Marketing Professionals
  • Students and Professors
  • Internet Marketing Professionals
  • Anyone wanting to market their products or services online
  • The class is for beginning and intermediate users of social media.
  • Experience using the Internet for marketing purposes will benefit the student but is not necessary.

Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapper's Guide to the Mobile Web, and The Bootstrapper's Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.

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