Startup PR: Getting Press on a Tight Budget

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Description

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should unde…

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Didn't find what you were looking for? See also: Startups, Public Relations, Public Speaking, Speech, and Social Media.

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!

Category: Business
  • Over 13 lectures and 2 hours of content!
  • In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press.
  • By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach.
  • Entrepreneurs
  • Startup Employees
  • Public Relations Rookies

No previous public relations experience is required and all materials, tools, or services referenced will be supplied or easily found on the Internet.

Erica Swallow is a New York City-based tech and lifestyle writer, owner of Southern Swallow Inc., and director of community at technology startup Contently. She contributes to ForbesMashable, and Entrepreneur, and her work has also appeared on CNNUSA TodayBusiness Insider, and American Express OPEN Forum, among other sites. Previously, Erica managed supported content at Mashable and before that, she helped develop and implement the social media marketing strategy for The New York Times

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There are no frequently asked questions yet. Send an Email to info@springest.com