AdWords: Running a Successful Campaign

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Description

Hi, I’m Jeremy Hermanns, and I’m a search engine marketing (SEM) expert. I’ve been working in search engine marketing for over ten years, beginning with my career as an affiliate marketer back in college.

After graduating, I was an analyst for Overture, the company that actually developed and patented Pay-Per-Click advertising, which is the most popular form of online advertising today. Overture licensed out the PPC patent to all the big players, including Google and Microsoft, and was eventually bought out by

Yahoo.

I went on to work as an SEM expert at LegalZoom, and helped them grow into the popular service they’ve become today. These days I’m the VP of Marketing at Onestop, a marketing a…

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Didn't find what you were looking for? See also: Google Adwords, Ecommerce, SEO, Entrepreneurship, and Copywriting.

Hi, I’m Jeremy Hermanns, and I’m a search engine marketing (SEM) expert. I’ve been working in search engine marketing for over ten years, beginning with my career as an affiliate marketer back in college.

After graduating, I was an analyst for Overture, the company that actually developed and patented Pay-Per-Click advertising, which is the most popular form of online advertising today. Overture licensed out the PPC patent to all the big players, including Google and Microsoft, and was eventually bought out by

Yahoo.

I went on to work as an SEM expert at LegalZoom, and helped them grow into the popular service they’ve become today. These days I’m the VP of Marketing at Onestop, a marketing and design solution for over 40 major ecommerce companies.

As an SEM expert, I can tell you that Google AdWords is the premier source for advertising on the web. AdWords is the system through which Google sells advertisements based on keywords that people type in their search engine. In this course, we’ll be breaking down the process and tools you need to create a campaign,  AdWords campaign management, and promote your business by adwords optimization. I’ll walk you through setting up an account, building your first campaign and understanding the hierarchy of AdWords so that you can really start gaining traffic. Let’s begin with AdWords campaign management and AdWords optimization!

Category: Business

Over 20 lectures and 2 hours of content!

Docstoc Videos were designed to walk entrepreneurs through starting, running, promoting and growing a small business. All courses are produced in-house, and feature experienced founders, investors and industry experts from companies including Google, Betterworks, and Rustic Canyon Ventures. Our goal is to provide comprehensive, clear and original approaches to help your business thrive.

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There are no frequently asked questions yet. Send an Email to info@springest.com