Strategic Marketing Planning

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Logo UC Berkeley Extension
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Description

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  • Online course: Internet access required
  • Enroll anytime: You have 6 months to complete
  • $800 (EDP 897454) Proctored final exam



Woody Alexander, M.B.A., has administered sales, marketing, distribution and management responsibilities on regional, national and international levels. He has expertise in developing sales and marketing management plans; recruiting, hiring, training and directing employees; sales forecasting; budgeting, accounting, and financial and compensation planning; order development; and implementing systems and procedures.

Textbook(s) for this course: Strategic Market Management
Author: David A. Aaker
Publisher: Wiley
Edition: …

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Didn't find what you were looking for? See also: Internet marketing, Strategic Management, Change Management, Product Management, and Business Planning.

Enroll Now:

Online, enroll anytime

Enroll Now

  • Online course: Internet access required
  • Enroll anytime: You have 6 months to complete
  • $800 (EDP 897454) Proctored final exam



Woody Alexander, M.B.A., has administered sales, marketing, distribution and management responsibilities on regional, national and international levels. He has expertise in developing sales and marketing management plans; recruiting, hiring, training and directing employees; sales forecasting; budgeting, accounting, and financial and compensation planning; order development; and implementing systems and procedures.

Textbook(s) for this course: Strategic Market Management
Author: David A. Aaker
Publisher: Wiley
Edition: 9th
Publication Year: 2009
ISBN: 0470317248



X411.3 (2 semester units in Business Administration)

An elective in the Certificate Program in Marketing

Learn how to develop and write a comprehensive marketing plan. Examine how marketing plans change with the life cycle or market conditions of a product or service. Develop a model marketing plan that includes an analysis of competition, pricing, promotion, distribution and the value proposition. Special emphasis placed on adopting and maintaining a customer orientation when creating marketing plans.

Prerequisite: Introduction to Marketing X460.1 or equivalent, or consent of instructor.

Future-Term Courses and Enrollments

Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.

  • Spring term: Enrollment opens in early December. Classes begin in January.
  • Summer term: Enrollment opens in early April. Classes begin in late May.
  • Fall term: Enrollment opens in early July. Classes begin in August.

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Sections Closed for Enrollment:


San Francisco, Thurs. Jan. 10, 6 pm, 10 meetings

NOTE: This class is closed. For information about related courses, contact your academic department.

  • $750 (EDP 306977)


Christina Johnson, M.B.A., has more than 10 years of experience in entrepreneurship, business planning and development, and marketing. Johnson is also an established entrepreneur and lecturer.

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There are no frequently asked questions yet. Send an Email to info@springest.com