Introduction to Public Relations

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Logo UC Berkeley Extension
Provider rating: starstar_borderstar_borderstar_borderstar_border 2 UC Berkeley Extension has an average rating of 2 (out of 2 reviews)

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Description

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Online, enroll anytime

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  • Online course: Internet access required
  • Enroll anytime: You have 6 months to complete
  • $800 (EDP 897462) Proctored final exam



Larry Flegle, D.B.A., M.A., CSE, CEC, MAPPA, MPM, CIPM, is a doctoral mentor at North Central University. He has held sales positions at ITT, MCI and Allstar Telecom and worked in marketing for the U.S. Chamber of Commerce and Atlanta Motor Speedway. Flegle is also the president and founder of the Association for Sustainable Leadership.

Textbook(s) for this course: The Practice of Public Relations
Author: Fraser P. Seitel
Publisher: Prentice Hall
Edition: 11th
Publication Year: 2010
ISBN: 0136088902


Berkeley, Tues. Ma…

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Didn't find what you were looking for? See also: Public Relations, Internet marketing, Business Development, Online MBA, and Accounting.

Enroll Now:

Online, enroll anytime

Enroll Now

  • Online course: Internet access required
  • Enroll anytime: You have 6 months to complete
  • $800 (EDP 897462) Proctored final exam



Larry Flegle, D.B.A., M.A., CSE, CEC, MAPPA, MPM, CIPM, is a doctoral mentor at North Central University. He has held sales positions at ITT, MCI and Allstar Telecom and worked in marketing for the U.S. Chamber of Commerce and Atlanta Motor Speedway. Flegle is also the president and founder of the Association for Sustainable Leadership.

Textbook(s) for this course: The Practice of Public Relations
Author: Fraser P. Seitel
Publisher: Prentice Hall
Edition: 11th
Publication Year: 2010
ISBN: 0136088902


Berkeley, Tues. March 19, 6:30 pm, 10 meetings

Enroll Now

  • 10 meetings
  • March 19 to May 21: Tues., 6:30-9:30 pm
  • Berkeley: 155 Barrows Hall, UC campus
  • $750 (EDP 306886)


Rodrigo Espinosa, M.S., leads business development and marketing for Groove 11, a brand experience agency with offices in New York; San Francisco; Portland, Oregon; and San Rafael, California. He has 15 years of experience in sales management, integrated marketing, business development, alliances, strategic planning, global programs, sponsorships and brand development. He has worked with Cisco, IBM, Clorox, General Motors, Rim/Blackberry, Apple, Starbucks, Dell, Intel, HP, Adobe, Google, NetApp, Vmware and Citrix, among others, and has held management positions at Ziff-Davis, Gartner, MediaLive International, George P. Johnson, Maritz and wireless software start-up Brience.

Textbook(s) for this course: There is no textbook or reader for this course.



X466 (2 semester units in Business Administration)

A requirement in the Professional Sequence in Integrated Marketing Communications; an elective in the Certificate Program in Marketing

Examine public relations principles and strategies that can be implemented quickly and inexpensively. Learn how to produce events that draw media attention, write sample press releases, make media lists, maximize social-media tools and examine best practices in crisis-management strategies.

Future-Term Courses and Enrollments

Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.

  • Spring term: Enrollment opens in early December. Classes begin in January.
  • Summer term: Enrollment opens in early April. Classes begin in late May.
  • Fall term: Enrollment opens in early July. Classes begin in August.

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There are no frequently asked questions yet. Send an Email to info@springest.com