Strategic Account Management

Total time
Starting date and place
Logo Rotterdam School of Management, Erasmus University - Executive Education
Provider rating: starstarstarstarstar_half 9.1 Rotterdam School of Management, Erasmus University - Executive Education has an average rating of 9.1 (out of 9 reviews)

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8
Average rating for Strategic Account Management
starstarstarstarstar_border
Bas Lokhorst
Team Lead / Key Account Manager Yacht Building
8
Strategic Account Management

"Thank you for helping and guiding me to investigate the role of strategic account management at the RSM course. Quite intense training on learning practical skills to bring a culture of strategic account management into companies.

Hard were the choices to be made on differentiating between strategic customers and other important customers, understanding how customers select based on their needs, and how to create value within accounts.

And indeed the key is how to implement a plan for managing accounts strategically.

Good to be connected, to learn from your experiences & see your devotion and passion on this topic. Looking forward to the post-program and business cases." - 2019-12-03 09:46

"Thank you for helping and guiding me to investigate the role of strategic account management at the RSM course. Quite intense training on le… read full review - 2019-12-03 09:46

Starting dates and places

Rotterdam
11 May 2020 until 13 May 2020
Rotterdam
2 Nov 2020 until 4 Nov 2020

Description

During the three day Strategic Account Management programma you will gain the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account m…

Read the complete description

Frequently asked questions

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During the three day Strategic Account Management programma you will gain the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account management, and learn practical skills to instil your company with a culture of strategic account management. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to effectively drive the strategic account management plan forward in a practical way.

During the programme, you will:
*gain a comprehensive understanding of strategic account management challenges from internal and external perspectives
*learn the analytical, strategic and interpersonal skills required to manage key customers in a tough climate, including how to better recognise and define customer issues, and how to effectively communicate key messages across your customers' organisations
*develop your own action plan, tailored to your business situation

*receive coaching from leading professors and executives from top multinationals
*share the latest knowledge and experiences with peers, and extend your professional network.

This highly interactive programme combines short lectures with case discussions, brief assignments and plenary discussions. The programme also has customised elements; you can send us your business case and specific questions relating to strategic account management, which you can discuss with faculty during the programme.

Strategic Account Management is a three-day programme.

Currently our fees are displayed for the year 2020. If you apply for one of our programmes still taking place in 2019, we will charge you the 2019 fee. You can find this different fee on our own website www.rsm.nl/open.

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

8
Average rating for Strategic Account Management
Based on 1 review
starstarstarstarstar_border
Bas Lokhorst
Team Lead / Key Account Manager Yacht Building
8
Strategic Account Management

"Thank you for helping and guiding me to investigate the role of strategic account management at the RSM course. Quite intense training on learning practical skills to bring a culture of strategic account management into companies.

Hard were the choices to be made on differentiating between strategic customers and other important customers, understanding how customers select based on their needs, and how to create value within accounts.

And indeed the key is how to implement a plan for managing accounts strategically.

Good to be connected, to learn from your experiences & see your devotion and passion on this topic. Looking forward to the post-program and business cases." - 2019-12-03 09:46

"Thank you for helping and guiding me to investigate the role of strategic account management at the RSM course. Quite intense training on le… read full review - 2019-12-03 09:46

trainings.faqs. There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.