Key Concepts in Public Relations

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On Perlego you have unlimited access to 200.000+ books on the platform.You can read whatever you want, whenever you want. Perlego is accessible on every device. Right now, we’re building a mobile app for an improved online and offline reading experience on mobile devices!

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.”
- Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further explo…

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There are no frequently asked questions yet. Send an Email to info@springest.com

On Perlego you have unlimited access to 200.000+ books on the platform.You can read whatever you want, whenever you want. Perlego is accessible on every device. Right now, we’re building a mobile app for an improved online and offline reading experience on mobile devices!

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.”
- Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.”
- Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field.
  • "Covers over 150 central concepts in PR.
  • Paves the way for students to tackle primary texts.
  • Grounds students in both practice and theory.
  • Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

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There are no frequently asked questions yet. Send an Email to info@springest.com