Managing Your ATG Commerce Solution: Outreach - Self-Study Course

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Description

This course will teach marketing professionals how to use ATG Outreach to create, deploy and manage outbound marketing campaign programs. ATG Outreach, built on the ATG Scenario Engine, allows business users to create powerful, multi-step campaigns using the ATG Business Control Center (BCC). Students will learn to use the BCC to build, deploy, execute and monitor customer service and marketing campaigns.

Learn To:
  • Publish targeted web content
  • Send personalized email
  • Track email
  • Manage opt-in and opt-out lists

Audience
  • Developer
  • Marketing
  • Project Manager

Course Topics Creating Simple Campaigns
  • ATG Outreach key concepts
  • Using campaign events
  • Branching campaigns
Delivering Content: …

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Frequently asked questions

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Didn't find what you were looking for? See also: Email Marketing, Publishing, C/C++, Hour of Code, and Internet marketing.

This course will teach marketing professionals how to use ATG Outreach to create, deploy and manage outbound marketing campaign programs. ATG Outreach, built on the ATG Scenario Engine, allows business users to create powerful, multi-step campaigns using the ATG Business Control Center (BCC). Students will learn to use the BCC to build, deploy, execute and monitor customer service and marketing campaigns.

Learn To:
  • Publish targeted web content
  • Send personalized email
  • Track email
  • Manage opt-in and opt-out lists

Audience
  • Developer
  • Marketing
  • Project Manager

Course Topics Creating Simple Campaigns
  • ATG Outreach key concepts
  • Using campaign events
  • Branching campaigns
Delivering Content: Email & Slots
  • Using media in email
  • Tracking opened email
  • Delivering coupons
  • Landing pages
  • Campaign opt-ins and opt-outs
  • Handling email limits
  • Publishing web content
Events and Actions
  • Waiting for events
  • Performing actions in a stage
  • Adding events to actions
Managing Outreach Campaigns
  • Importing mailing lists
  • Copying campaigns
  • Testing campaigns on staging
  • Modifying and terminating campaigns
  • Outreach reports
Appendix 6-A: BCC Review Appendix 6-B: Using ArgoSoft SMTP Mail Server
Course Objectives
  • Create multi-step, multi-channel campaigns
  • Build both one-off and on-going campaigns
  • Respond to user activities and preferences
  • Deliver personalized email and web content

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There are no frequently asked questions yet. Send an Email to info@springest.com