2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

Level
Total time
Trainers
David Arnoux+10
Starting date and place
Logo Growth Tribe Academy
Provider rating: starstarstarstarstar 9.5 Growth Tribe Academy has an average rating of 9.5 (out of 31 reviews)

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9.5
Average rating for 2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)
Based on 11 reviews Read all reviewschevron_right
Ewout Snorn
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Ewout Snorn
Senior Pricing Manager
10
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"Goed overzicht van status Predictive analytics en Artificial Intelligence. Theorie en praktijkvoorbeelden volgen elkaar logisch op. Er wordt gebruik gemaakt van DataIku en van Orange om de voorbeelden in uit te voeren.
Intensieve twee dagen, hoog tempo, deskundige curusleiding, aanrader." - 2018-12-10 09:48

"Goed overzicht van status Predictive analytics en Artificial Intelligence. Theorie en praktijkvoorbeelden volgen elkaar logisch op. Er wordt… read full review - 2018-12-10 09:48

Starting dates and places

Kattenburgerstraat 5, 1018 JA Amsterdam
10 Jan 2019 until 11 Jan 2019
check_circle Starting date guaranteed
Kattenburgerstraat 5, 1018 JA Amsterdam
14 Feb 2019 until 15 Feb 2019

Description

Promotion deal 

Save €300,-.

Combine our 2-Day Growth Hacking Crash Course with our A.I. for Marketing course. 


“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.” - Harvard Business Review

YOU CAN LEARN A.I. WITHOUT CODING

Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets.  A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.
YOU can now leverage it as a secret weapon of your personal skills and growth strategy.

WHAT CAN YOU DO AFTER THIS COURSE?

Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.
Sel…

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Frequently asked questions

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Promotion deal 

Save €300,-.

Combine our 2-Day Growth Hacking Crash Course with our A.I. for Marketing course. 


“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.” - Harvard Business Review

YOU CAN LEARN A.I. WITHOUT CODING

Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets.  A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.
YOU can now leverage it as a secret weapon of your personal skills and growth strategy.

WHAT CAN YOU DO AFTER THIS COURSE?

Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.
Select and execute A.I. algorithms for business purposes such as predictions, segmentation and NLP (Natural Language Processing). Fully understand when and where to apply A.I. to a business case.

“Now that I’m writing this blog post, a couple of days after the course, there’s only one way to describe my experience: ‘WOW’. I’ve never attended such an interesting course in my life!” - Ronald Voorn, Ex-CMO Heineken

WHAT ARE SOME APPLICATIONS OF AI FOR MARKETING AND GROWTH?

PREDICTIVE ANALYTICS — LEADS, SIGN-UPS, SALES CLTV, Shopping cart size..
Similar prediction methods allow us to predict how much a customer will be worth over his customer lifetime cycle. CLTV prediction is an important problem where an accurate estimate of future value allows businesses to e‚ffectively allocate marketing spend, identify and nurture high value customers and mitigate exposure to losses.

PSYCHOGRAPHIC PERSONAS  — PERSONALITY PROFILES
Understanding your customers is no longer about demographics or interests. A deeper understanding linked to your customer’s personalities, attitudes and behaviours allows for greater growth. 

CUSTOMIZATION — 1:1 MARKETING
Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.

Providing a personalized shopping experience for customers across all channels is a vital key to survival. Broad recommendations and the suggestion that "shoppers who view this, also viewed that" doesn't cut it anymore. A.I. allows us to show the right message, on the right channel at the right moment.

DEEP LEARNING — IMAGE RECOGNITION 
As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition. 

NATURAL LANGUAGE PROCESSING — SENTIMENT ANALYSIS
Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.

WHO IS THIS COURSE FOR?

  • No previous skills required...
  • CEOs
  • VPs
  • Marketers
  • Digital Consultants
  • Product Owners & their teams
  • Executives who want to make better decisions
  • Startup Founders 
  • Account Managers and Sales 
  • Consultants 
  • Business Developers
  • Anyone who wants a competitive edge and is interested in growth

CURRICULUM

Day 1: An intro to AI, Predictions, building clusters and hyper-customization

Morning

  • Inspirational stories and the growing importance of A.I.
  • General applications of A.I.
  • Applications of A.I. in marketing
  • The limits of Machine Learning As A Service
  • First Prediction Modeling exercise
  • Powerful applications of A.I. in marketing
  • A.I. within the GROWS process of rapid experimentation

Afternoon

  • Understanding predictive analytics
  • Create a prediction model for a B2B Saas company
  • Create a prediction model for an Ecommerce company
  • The importance of retention and building a churn prediction model
  • Building a prediction model to calculate and predict Customer Lifetime Value
  • Mini introduction to clustering and segmentation

Day 2: Psychographic Personas, Recommendation Engines and Deep Learning

Morning

  • How the best are using clustering for marketing
  • Clustering customers according to CRM data
  • Clustering customers according to website events
  • Naming and creating segments from clusters
  • Psychographics first step: Dimensionality Reduction

Afternoon

  • Psychographics second step: Naming personalities
  • Applications of psychographic traits
  • Image recognition: Build your first clusters from images
  • Natural Language Processing: sentiment analysis
  • Wrap up, next steps and networking

“After this course you will have an intuitive understanding of Artificial Intelligence & you'll be able to apply Machine Learning to your use cases” - David Arnoux

Growth Tribe is backed by Startup Amsterdam, Facebook and the Amsterdam Center for Entrepreneurship, which is a partnership of The University of Amsterdam (UvA), VU University, and the Amsterdam School of Applied Sciences. 

We offer growth hacking workshops, train growth hackers and help companies create growth engines. Growth Tribe is a collective of experienced growth hackers, lean marketers, data scientists and traction experts. Our mission is to help companies grow faster by building and continually educating their growth experts.

9.5
Average rating for 2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)
Based on 11 reviews
Ewout Snorn
starstarstarstarstar
Ewout Snorn
Senior Pricing Manager
10
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"Goed overzicht van status Predictive analytics en Artificial Intelligence. Theorie en praktijkvoorbeelden volgen elkaar logisch op. Er wordt gebruik gemaakt van DataIku en van Orange om de voorbeelden in uit te voeren.
Intensieve twee dagen, hoog tempo, deskundige curusleiding, aanrader." - 2018-12-10 09:48

"Goed overzicht van status Predictive analytics en Artificial Intelligence. Theorie en praktijkvoorbeelden volgen elkaar logisch op. Er wordt… read full review - 2018-12-10 09:48

starstarstarstarstar
Robert Bale
10
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"A comprehensive and entertaining introduction to the main fields of AI and its applications: prediction, clustering, psychographics,image recognition and natural language processing. Plenty of hands-on exercises with different tools. Good lunch, and better trainers. " - 2018-12-06 18:18

"A comprehensive and entertaining introduction to the main fields of AI and its applications: prediction, clustering, psychographics,image re… read full review - 2018-12-06 18:18

starstarstarstarstar
Max Petersen
General Manager APAC & EMEA
10
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"The AI for Marketing Course was incredible and everything I had hoped for! As a general manager it is crucial for me to understand and correctly manage our business inteligence teams within our marketing department, as well as our innovation and growth department. Machine learning and prediction modelling are topics that can no longer be ignored, as it is valuable for almost any industry in the present day. Growth Tribe‘s campus offers a great environment to learn and be coached by top-notch trainers in this field. Would highly recommend!" - 2018-11-19 11:13

"The AI for Marketing Course was incredible and everything I had hoped for! As a general manager it is crucial for me to understand and corre… read full review - 2018-11-19 11:13

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Liam van Zonderen
Digital Marketer
9
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"This course was insightful, applicable and engaging. However, as the content is delivered in a quick pace, I advice other participants to read some articles that explain the fundamental of Artificial Intelligence. You'll help yourself (and your brain) quite a bit!" - 2018-10-01 08:21

"This course was insightful, applicable and engaging. However, as the content is delivered in a quick pace, I advice other participants to re… read full review - 2018-10-01 08:21

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Menno Berkhout
Innovation Manager
9
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"The AI course was wonderful. As an innovation manager at a big bank it showed me the values Machine learning and prediction modelling can bring to the Growth of our company. Will definitely set up meetings to incorporate this more throughout the whole company. Trainers are both skilled and entertaining which I believe are a rare find. Minor point is that I received the prep emails twice. However, they said this is fixed." - 2018-08-29 12:05

"The AI course was wonderful. As an innovation manager at a big bank it showed me the values Machine learning and prediction modelling can br… read full review - 2018-08-29 12:05

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Leo Jackson
Owner
9
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"This course was fantastic! A real eye-opener to the possibilities of A.I. in business and super practical! One of the most enjoyable courses I have ever taken! Just be well rested, your brain will need it!" - 2018-08-02 14:52

"This course was fantastic! A real eye-opener to the possibilities of A.I. in business and super practical! One of the most enjoyable courses… read full review - 2018-08-02 14:52

starstarstarstarstar
Anna Horvath
business analyst
10
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"The course enabled me to gain a nice overview on AI. The tools we used were very cool and user friendly. I especially liked the different hacks about psychographics and image recognition.

Keep up the good work guys, thank you for the training!" - 2018-08-02 12:27

"The course enabled me to gain a nice overview on AI. The tools we used were very cool and user friendly. I especially liked the different ha… read full review - 2018-08-02 12:27

David I. López Mejía
starstarstarstarstar
Luis Mejia
Digital Marketer
10
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"This course was a real eye-opener. I'm not a technical person, but I ran my own prediction models within the first hours of the course. The best part is that it isn't just blindly following a tutorial; the how and the why are explained, together with the theory behind the models we used.

I fully recommend this course to anyone who is interested in having meaningful conversations with data scientists and want to improve their business in a data-driven way." - 2018-07-20 10:13

"This course was a real eye-opener. I'm not a technical person, but I ran my own prediction models within the first hours of the course. The … read full review - 2018-07-20 10:13

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Meijerman
VP at Phillips
10
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"The AI in marketing course has opened my eyes to the endless possibilities. Truly appreciated the hands-on nature of the course, it gave me full confidence to apply it in my day-to-day work." - 2018-07-19 14:35

"The AI in marketing course has opened my eyes to the endless possibilities. Truly appreciated the hands-on nature of the course, it gave me … read full review - 2018-07-19 14:35

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Thomas Geisel
Business consultant
9
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"A pretty intense course where you learn a lot really quickly! First day is more theoretical and second day is really applied. They do a great job of keeping you engaged!" - 2018-07-19 14:27

"A pretty intense course where you learn a lot really quickly! First day is more theoretical and second day is really applied. They do a grea… read full review - 2018-07-19 14:27

Robert Pieket
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Robert Pieket
Distributie Marketeer bij T-Mobile Nederland
8
2-Day A.I. for Marketing and Growth Course (Machine Learning, Big Data, Artificial Intelligence)

"Na het volgen van deze training heb ik het gevoel beter mee te kunnen praten met onze Data Scientsts. Ik snap nu beter hoe wat ik toepassen in mijn huidige werkzaamheden. Aangezien Machine learning de toekomst is van marketing is dit zeker een aanrader." - 2018-01-22 08:12

"Na het volgen van deze training heb ik het gevoel beter mee te kunnen praten met onze Data Scientsts. Ik snap nu beter hoe wat ik toepassen … read full review - 2018-01-22 08:12

David Arnoux - We teach the skills of the future
David Arnoux
We teach the skills of the future
9.7
Job Rietbergen - Get Things Done
Job Rietbergen
Get Things Done
9.6
Jim Groenen - Full-stack Marketer / Lead Growth Hacker
Jim Groenen
Full-stack Marketer / Lead Growth Hacker
9
Quentin Lacointa - Data informed
Quentin Lacointa
Data informed
9
Thomas Heeg - Growth Hacking Trainer
Thomas Heeg
Growth Hacking Trainer
Roeland Doherty - Growth Hacking Trainer
Roeland Doherty
Growth Hacking Trainer
9
Eden Laboda - "You miss 100% of the shots you don't take. -Wayne Gretzky" - Michael Scott
Eden Laboda
"You miss 100% of the shots you don't take. -Wayne Gretzky" - Michael Scott
David Lopez Mejia - AI for Marketing and Growth Trainer
David Lopez Mejia
AI for Marketing and Growth Trainer
9.5
Catarina Maçaroco - International Growth Hacking Trainer
Catarina Maçaroco
International Growth Hacking Trainer
10
Natalie Owens - International Growth Hacking Trainer
Natalie Owens
International Growth Hacking Trainer
Camiel Roex - Growth Trainer & Coach
Camiel Roex
Growth Trainer & Coach

There are no frequently asked questions yet.