Shaping Your Professional Brand

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: You've thought about who you are and how you want your career to be. You have some soft skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting? Skill-building in this course will include asking questions, listening, developing likeability (you’d better be stellar if you’re difficult), identifying cognitive bias, apologizing, receiving apologies, and the basics of whistleblowing. After this course, you will be able to: - assess your own listening and reactions and retune them in advance or …

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: You've thought about who you are and how you want your career to be. You have some soft skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting? Skill-building in this course will include asking questions, listening, developing likeability (you’d better be stellar if you’re difficult), identifying cognitive bias, apologizing, receiving apologies, and the basics of whistleblowing. After this course, you will be able to: - assess your own listening and reactions and retune them in advance or on the spot for a more constructive outcome - add value at work by keeping situations easy instead of difficult - manage your own approach - be prepared when things go wrong The prerequisite for this course is Course One of the Specialization "Professional IQ: Preventing and Solving Problems at Work".

Created by:  University of Illinois at Urbana-Champaign
  • Taught by:  C. K. Gunsalus, Director of the National Center for Professional and Research Ethics (NCPRE), Professor Emerita of Business, and Research Professor at the Coordinated Science Laboratory

Basic Info Course 2 of 4 in the Professional IQ: Preventing and Solving Problems at Work Specialization Level Beginner Commitment 4 weeks of study, 5 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.9 stars Average User Rating 4.9See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Illinois at Urbana-Champaign The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Syllabus


WEEK 1


Course Orientation
Find out what Shaping Your Professional Brand can offer you.


1 video, 5 readings, 1 practice quiz expand


  1. Video: Welcome to Shaping Your Professional Brand!
  2. Reading: Syllabus
  3. Reading: About the Discussion Forums
  4. Reading: Glossary
  5. Practice Quiz: Orientation Quiz
  6. Reading: Updating Your Profile
  7. Discussion Prompt: Getting to Know Your Classmates
  8. Reading: Social Media


Week 1: Being Valued at Work
You will work on building your professional brand by learning the importance of listening and crafting effective questions.


19 videos, 2 readings, 4 practice quizzes expand


  1. Reading: Week 1 Overview
  2. Reading: Week 1 Readings and References
  3. Video: 1.0.1: 2MC: Brand Manager
  4. Video: 1.1.1 Being Valued at Work
  5. Video: 1.2.1: 2MC: Kidney Donation
  6. Video: 1.3.1 First: Listen
  7. Video: 1.3.2 2MC: Meredith's Mother-in-Law
  8. Video: 1.3.3 How Are You Listening?
  9. Video: 1.3.4 Listen to Learn
  10. Video: 1.3.5 What Happened Next? Meredith’s Mother-in-Law
  11. Practice Quiz: Lesson 1-3 Practice Quiz
  12. Video: 1.4.1 Second: Ask Questions
  13. Video: 1.4.2 2MC: Signing Strangers' Names is the Process
  14. Video: 1.4.3 Formulating Questions
  15. Video: 1.4.4 Reciprocity: Questions Shape Answers
  16. Video: 1.4.5 How and What You Ask Affects the Outcome
  17. Practice Quiz: Lesson 1-4 Practice Quiz
  18. Video: 1.5.1: Achieving and Sustaining Rapport
  19. Video: 1.5.2: 2MC: Personal Services
  20. Video: 1.5.3: Establishing Rapport
  21. Video: 1.5.4: Paraphrasing
  22. Practice Quiz: Lesson 1-5 Practice Quiz
  23. Video: 1.5.5: What Happened Next? Personal Services
  24. Video: 1.6.1: What Happened Next? Kidney Donation
  25. Practice Quiz: Lesson 1-6 Practice Quiz
  26. Discussion Prompt: Week 1 Discussion

Graded: Week 1 Quiz
Graded: Week 1 – Listening and Asking Questions

WEEK 2


Week 2: Likability Matters
This week you will learn to be a more effective influencer at work through the tools we discuss.


18 videos, 4 readings, 4 practice quizzes expand


  1. Reading: Week 2 Overview
  2. Reading: Week 2 Resources and References
  3. Reading: Summary of What Creates Energy in Organizations?
  4. Reading: Summary of Rudeness in the workplace isn't just unpleasant: It's also contagious
  5. Video: 2.1.1 Overview: Likeability Matters
  6. Video: 2.2.1: 2MC: Whose Money Is It?
  7. Video: 2.3.1: Approach Matters
  8. Video: 2.3.2: 2MC: That Parking Space
  9. Video: 2.3.3: Creating Energy
  10. Video: 2.3.4: De-energizers: The Costs
  11. Video: 2.3.5: Your Energy and Approach
  12. Practice Quiz: Lesson 2-3 Practice Quiz
  13. Video: 2.4.1: Aligning with Others
  14. Video: 2.4.2: 2MC: Recommend a Friend
  15. Video: 2.4.3: The And Stance: How and Why
  16. Video: 2.4.4: But … Objections to The And Stance
  17. Practice Quiz: Lesson 2-4 Practice Quiz
  18. Video: 2.4.5: Experts on The And Stance
  19. Video: 2.5.1: High-Road Go-To Solutions
  20. Video: 2.5.2: 2MC: Charging for Work Before Authorization
  21. Video: 2.5.3: Find Common Ground
  22. Video: 2.5.4: Get It In Writing
  23. Video: 2.5.5: What Happened Next? Charging for Work Before Authorization
  24. Practice Quiz: Lesson 2-5 Practice Quiz
  25. Video: 2.6.1: What Happened Next? Whose Money Is It?
  26. Practice Quiz: Lesson 2-6 Practice Quiz
  27. Discussion Prompt: Week 2 Discussion

Graded: Week 2 Quiz
Graded: Week 2 - Approach Matters

WEEK 3


Week 3: Cognitive Biases and Errors at Work
Find out about cognitive bias, and how to identify different types, and how to stop them from derailing you.


19 videos, 3 readings, 4 practice quizzes expand


  1. Reading: Week 3 Overview
  2. Reading: Week 3 Resources and References
  3. Reading: Summary of Measurement of Social-Evaluative Anxiety
  4. Video: 3.1.1: We're Not as Rational as We Think We Are
  5. Video: 3.2.1: 2MC: Commission Sales
  6. Video: 3.3.1: It's Not All About You
  7. Video: 3.3.2: 2MC: Face Embarrassment
  8. Video: 3.3.3: Overconfidence and Egocentrism
  9. Video: 3.3.4: Confirmation Bias and Motivated Blindness
  10. Video: 3.3.5 What Happened Next? Face Embarrassment
  11. Practice Quiz: Lesson 3-3 Practice Quiz
  12. Video: 3.4.1: There are Cognitive Biases?
  13. Video: 3.4.2: 2MC: Chen Becomes Uncomfortable at Work
  14. Video: 3.4.3: Stop Digging: Pursuit of Sunk Costs
  15. Video: 3.4.4: Sinister Attribution Bias
  16. Video: 3.4.5: Chen's Situation, First Pass
  17. Practice Quiz: Lesson 3-4 Practice Quiz
  18. Video: 3.5.1: Prevention and Recovery: Framing and Reframing
  19. Video: 3.5.2: 2MC: Chen Uncomfortable at Work, Continued
  20. Video: 3.5.3: Framing
  21. Video: 3.5.4: Framing in Chen’s Situation
  22. Video: 3.5.5: Using Reframing as a Tool for Chen
  23. Video: 3.5.6: What Happened Next? Chen Uncomfortable at Work
  24. Practice Quiz: Lesson 3-5 Practice Quiz
  25. Video: 3.6.1: What Happened Next? Commission Sales
  26. Practice Quiz: Lesson 3-6 Practice Quiz
  27. Discussion Prompt: Week 3 Discussion

Graded: Week 3 Quiz
Graded: Week 3 - Cognitive Biases

WEEK 4


Week 4: When Things Go Wrong
Despite your best efforts, sometimes problems can’t be avoided. Learn an effective strategy for apologizing, and how to engage in disputes professionally.


19 videos, 2 readings, 3 practice quizzes expand


  1. Reading: Week 4 Overview
  2. Reading: Week 4 Resources and References
  3. Video: 4.1.1: When Things Go Wrong
  4. Video: 4.2.1: 2MC: Speak Up or Keep Quiet
  5. Video: 4.3.1: Identifying Problems
  6. Video: 4.3.2: 2MC: Leaving Off a Data Point
  7. Video: 4.3.3: Mindset
  8. Video: 4.3.4: Are You Sure You Have a Problem?
  9. Video: 4.3.5: What Happened Next? Leaving Off a Data Point
  10. Practice Quiz: Lesson 4-3 Practice Quiz
  11. Video: 4.4.1: When You Are in the Wrong: Professional Apologies
  12. Video: 4.4.2: 2MC: You Messed Up
  13. Video: 4.4.3: The Four Rs of Apologizing: Remorse and Responsibility
  14. Video: 4.4.4: The Four Rs of Apologizing: Rehabilitation and Recompense
  15. Video: 4.4.5: What Happened Next? You Messed Up
  16. Practice Quiz: Lesson 4-4 Practice Quiz
  17. Video: 4.5.1: Having Disputes Professionally
  18. Video: 4.5.2: 2MC: Just Don't Hire Anyone Over 40...
  19. Video: 4.5.3: Having Disputes Professionally: Rules One and Two
  20. Video: 4.5.4: Having Disputes Professionally: Rules Three, Four, and Five
  21. Video: 4.5.5: Review - and What Happened Next? Hire No One Over 40
  22. Practice Quiz: Lesson 4-5 Practice Quiz
  23. Video: 4.6.1: What Happened Next? Speak Up or Keep Quiet
  24. Video: 4.7.1: Bringing it All Together
  25. Discussion Prompt: Week 4 Discussion

Graded: Week 4 Quiz
Graded: Week 4 - Things Go Wrong, Handling Conflict in the Workplace
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