Leadership Communication for Maximum Impact: Storytelling

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Created by:  Northwestern University
  • Taught by: …

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Frequently asked questions

There are no frequently asked questions yet. Send an Email to info@springest.com

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Created by:  Northwestern University
  • Taught by:  Tom Collinger, Executive Director Spiegel Research Center

    Medill School of Journalism, Media, Integrated Marketing Communications
  • Taught by:  Ernest Duplessis, Faculty

    Medill School of Journalism, Media, Integrated Marketing Communications
  • Taught by:  Hud Englehart, Faculty

    Medill School of Journalism, Media, Integrated Marketing Communications
  • Taught by:  Candy Lee, Professor

    Medill School of Journalism, Media, Integrated Marketing Communications
Basic Info Course 2 of 6 in the Organizational Leadership Specialization Language English, Subtitles: Vietnamese How To Pass Pass all graded assignments to complete the course. User Ratings 4.4 stars Average User Rating 4.4See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Northwestern University Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Syllabus


WEEK 1


Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.


6 videos, 3 readings expand


  1. Video: Introduction to Course 2 with Dean Blount
  2. Reading: Pre-Course Survey
  3. Reading: Meet Your Professors
  4. Reading: Course Grading & Logistics
  5. Video: Introduction to Module 1
  6. Video: What Makes Brands Great
  7. Video: The Branding-You Audit
  8. Video: Branding-You Insight
  9. Video: Goals


WEEK 2


The Art of Leadership Storytelling Made Simple



In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.


5 videos expand


  1. Video: Introduction to Module 2
  2. Video: The Power of Storytelling
  3. Video: It All Starts with the Audience
  4. Video: The Structure of a Great Story – Visual Mind Mapping
  5. Video: Visual Narrative Mapping Applied


WEEK 3


Storytelling in Crisis: The Ultimate Marketing Event



Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.


5 videos expand


  1. Video: Introduction to Module 3
  2. Video: Crisis Response: Maximum Exposure, Minimum Delay
  3. Video: Critical Audiences: Know who they are and how to reach them ... in a hurry
  4. Video: The Rules of Crisis Media Engagement: "The network is calling. Now what?"
  5. Video: Planning for the Unplanned: Know what to do ... and be ready to do it


WEEK 4


Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.


6 videos, 2 readings expand


  1. Video: Introduction to Module 4
  2. Video: Leadership Storytelling and Innovation 1
  3. Video: Innovation and Storytelling Round Table: What is innovation and the leader’s role
  4. Video: Innovation and Storytelling Round Table 2: Practical Examples
  5. Video: Leadership Storytelling and Innovation 2
  6. Reading: Post-Course Survey
  7. Reading: Optional Readings
  8. Video: Conclusion of Course 2 with Dean Blount

Graded: Building Your Leadership Capacity
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There are no frequently asked questions yet. Send an Email to info@springest.com