Introduction to Personal Branding

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged t…

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Didn't find what you were looking for? See also: Branding, Social Media, Executive MBA, Global MBA, and International MBA.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

Created by:  University of Virginia
  • Taught by:  Kimberley Barker, MLIS, Manager for Technology Education & Computing

    Claude Moore Health Sciences Library
Commitment 3-5 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.2 stars Average User Rating 4.2See what learners said Задания курса

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University of Virginia A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Syllabus


WEEK 1


Introduction
Hello and welcome!


1 video, 3 readings expand


  1. Video: Introduction
  2. Материал для самостоятельного изучения: MOOC Learning Objectives
  3. Вопрос для обсуждения: Introduce Yourself
  4. Материал для самостоятельного изучения: Tweet me!
  5. Материал для самостоятельного изучения: My participation in the course


An Overview of Personal Branding



The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).


3 videos, 4 readings expand


  1. Video: Personal Branding: Why bother?
  2. Материал для самостоятельного изучения: An Overview of the History of Personal Branding
  3. Материал для самостоятельного изучения: "Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"
  4. Video: How Personal Should Your Brand Be?
  5. Материал для самостоятельного изучения: Does the whole idea of self-promotion feel wrong?
  6. Вопрос для обсуждения: What is your perception of Personal Branding now?
  7. Video: Why the Myers-Briggs (and similar) assessment
  8. Материал для самостоятельного изучения: Assignment: Discovering your Myers-Briggs Personality Type
  9. Вопрос для обсуждения: Assignment: Report your Meyers-Briggs type

Graded: Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.

WEEK 2


Building your Brand's Infrastructure



Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.


6 videos, 3 readings expand


  1. Video: The Heart of Authenticity: Choosing Your Three Cornerstone Words
  2. Вопрос для обсуждения: Assignment: Identify those 3 little words
  3. Video: The Importance of Authenticity
  4. Video: Brand Authenticity & Your Photo
  5. Материал для самостоятельного изучения: Tips for Looking Your Best in Photos
  6. Video: Revisiting your Three Words & Other Infrastructure
  7. Video: Your Mission Statement
  8. Материал для самостоятельного изучения: Background Reading on Mission Statements
  9. Вопрос для обсуждения: Assignment: Share your mission statement!
  10. Video: Choosing your Board of Directors
  11. Материал для самостоятельного изучения: How to Choose the Members of Your Board of Directors


WEEK 3


Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web



Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu


4 videos, 2 readings expand


  1. Video: Choosing the Best Social Media Platforms for Your Brand
  2. Материал для самостоятельного изучения: A Look at Social Media Platforms
  3. Video: A Bit About Twitter
  4. Video: Twitter Walk-Through
  5. Материал для самостоятельного изучения: Mashable's Twitter Guidebook
  6. Video: Choosing free vs. paid digital real estate


WEEK 4


Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.


2 videos expand


  1. Video: Why You Should Create an Update Schedule for Social Media
  2. Video: To Automate or Not to Automate!


WEEK 5


Your Online Identity: How reputation and digital privacy affect your Brand.



4 videos, 4 readings expand


  1. Video: Reputation management: what is it, and why does it matter?
  2. Материал для самостоятельного изучения: The Reputation Economy: Managing Your Online Identity in the Age of Google
  3. Video: How to Create an Alert in a Search Engine
  4. Video: A Bit About Mistakes
  5. Материал для самостоятельного изучения: Reply All podcast episodes
  6. Video: The Highlights of Digital Privacy- and love for Brooks Hall
  7. Материал для самостоятельного изучения: Creating Strong Passwords
  8. Материал для самостоятельного изучения: Assignment: Impress us!
  9. Вопрос для обсуждения: What was the most valuable exercise?
  10. Вопрос для обсуждения: What assignment was the least helpful?

Graded: Quiz: Reputation Management
Graded: Quiz on Digital Privacy
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