International Business Capstone

Location type
Nano specialisation capstone
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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI

Who is this class for:

Created by:  University of London
  • Taught by:  Barry McCarthy, Senior Teaching Fellow

    School of Management, UCL
Basic Info Course 6 of 6 in the International Business Essentials Specialization Commitment 5 weeks of study, 5 hours per week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.5 stars Average User Rating 4.5See what learners said Задания курса

Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.

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Сертификаты

Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.

University of London The University of London is a federal University which includes 17 world leading Colleges. Our International Programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, search for 'London International'.

Syllabus


WEEK 1


The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.


15 videos, 3 readings, 1 practice quiz expand


  1. Video: 1.1 Introduction
  2. Материал для самостоятельного изучения: Useful Links and References
  3. Материал для самостоятельного изучения: Glossary of Terms
  4. Материал для самостоятельного изучения: The Business Plan Template
  5. Video: The Business Plan | Introduction
  6. Video: 1.2 Layout of Plan
  7. Video: 1.3 Products and Services
  8. Video: 1.4 The Marketing Plan
  9. Video: 1.5 Products Review
  10. Video: 1.6 Customers Review
  11. Video: 1.7 Competitor Analysis
  12. Video: 1.8 Marketing Strategies
  13. Video: 1.9 Pricing
  14. Video: 1.10 Operational Plan
  15. Video: 1.11 Management and Organisation
  16. Video: 1.12 Financial Plan
  17. Video: 1.13 Appendices
  18. Video: 1.14 Refining The Plan
  19. Тренировочный тест: Reflective quiz

Graded: Week One Quiz
Graded: The Business Plan | Part One

WEEK 2


Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.


15 videos, 4 readings expand


  1. Video: Welcome to Week Two
  2. Video: 2.1 Pricing part one
  3. Video: 2.2 Pricing part two
  4. Video: 2.3 Sales forecast 1
  5. Video: 2.4 Cash forecast 1
  6. Video: 2.5 Forecast examples 1 (Ian Speedy)
  7. Video: 2.6 The business cycle
  8. Video: 2.7 Accounting Concepts 1
  9. Video: 2.8 Accounting concepts 2- Depreciation
  10. Video: 2.9 Example- Genius Ltd
  11. Video: 2.10 Example Genius Ltd Cash flow
  12. Video: 2.11 Income Statement
  13. Video: 2.12 Income Statement Solution
  14. Video: 2.13 Balance Sheet
  15. Video: 2.14 Balance Sheet Solution
  16. Материал для самостоятельного изучения: Sample Business Finance Scenario
  17. Материал для самостоятельного изучения: Sample Business Finance Scenario- Example Answer
  18. Материал для самостоятельного изучения: Sample Business Finance Scenario Two
  19. Материал для самостоятельного изучения: Sample Business Scenario Two- Answers

Graded: Case Study |Papy Ltd

WEEK 3


Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.


6 videos expand


  1. Video: Welcome to Week Three
  2. Video: 3.1- Classification of Costs
  3. Video: 3.2- Cost-Volume-Profit
  4. Video: 3.3- Breakeven Analysis | The Equation Method
  5. Video: 3.4- Breakeven Analysis | The Contribution Margin Method
  6. Video: 3.5- Further Aspects of Pricing

Graded: Business Plan | Part Two

WEEK 4


Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.


12 videos expand


  1. Video: 4.1- Identifying the Customer
  2. Video: 4.2- Factors Affecting Buyers' Behaviour
  3. Video: 4.3- Market Segmentation and Target Market
  4. Video: 4.4- Methods of Market Segmentation
  5. Video: 4.5- Marketing Aspects and Positioning
  6. Video: 4.6- The Marketing Mix | Seven Ps
  7. Video: 4.7- Marketing Mix | The Four Cs
  8. Video: 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
  9. Вопрос для обсуждения: Boston Box- War Horses and Dodos
  10. Video: 4.9- Strategic Selection
  11. Video: 4.10- Prioritising Criteria
  12. Video: 4.11- Initial Selection of the "Best" Option
  13. Video: Week Four Summary

Graded: The Business Plan | Part Three

WEEK 5


Organisational Structure
Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.


5 videos expand


  1. Video: Welcome to Week Five!
  2. Video: 5.1- Choosing A Structure
  3. Video: 5.2- Types of Organisation
  4. Video: 5.3- Global Considerations
  5. Video: Closing Remarks

Graded: The Business Plan | Final Assessment

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