Inglés Empresarial: Proyecto Final

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Description

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About this course: A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to dev…

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Didn't find what you were looking for? See also: Business English, Product Management, Business Analysis, Project Management, and Business Management.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills. Una necesidad común entre los profesionales de negocios quienes son nuevos a un ambiente de trabajo internacional es la habilidad de crear un plan de acción para lanzar un producto nuevo. En esta tarea, uno tiene que comunicarse a través de varios departamentos diferentes dentro de una compañía incluyendo el área de mercadeo y finanzas. En este proyecto final usted creará un plan de acción para lanzar un producto nuevo. Este plan de acción incluirá: · un reporte de avance de/del proyecto · una copia de la campaña de marketing · un análisis de presupuesto básico para el proyecto · una presentación corta para la gerencia general con detalles del estado del proyecto Este proyecto le dará la oportunidad de aplicar sus habilidades en inglés aprendidas en los cursos para desarrollar un documento útil en su trabajo actual o un documento que puede usar de ejemplo para demostrar sus nuevas habilidades y capacidades.

Created by:   Arizona State University
  • Taught by:    Andrea Mürau Haraway, International Educator

    Arizona State University, Global Launch
  • Taught by:    Wanda Huber, International Educator

    Arizona State University Global Launch
  • Taught by:    Jenny Young, International Educator

    Arizona State University Global Launch
Basic Info Course 4 of 4 in the Inglés Empresarial Specialization. Commitment 5 weeks of study, 3-5 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 3.8 stars Average User Rating 3.8See all 2 reviews Course 4 of Specialization Adquiera habilidades de Comunicación Empresarial en inglés. Avance en su carrera y amplíe sus habilidades Inglés Empresarial Arizona State University Learn More Coursework

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About Arizona State University Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

Syllabus


WEEK 1


Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1 


6 videos, 5 readings, 2 readings expand
Graded: Required - Create Your IPW

WEEK 2


Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments 


4 videos, 5 readings, 3 readings expand

WEEK 3


Week 3 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments 


7 videos, 8 readings, 3 readings expand

WEEK 4


Week 4 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments 


4 videos, 5 readings, 3 readings expand

WEEK 5


Final Capstone Portfolio and Business Presentation
All Executives Complete the Capstone Portfolio and Presentation. 


3 videos, 2 readings expand
Graded: Capstone Portfolio
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There are no frequently asked questions yet. Send an Email to info@springest.com