Financing and Profiting from Innovation for Corporate Entrepreneurs

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Description

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About this course: This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external fin…

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Didn't find what you were looking for? See also: Accounting, Innovation, C/C++, Hour of Code, and Entrepreneurship.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing

Who is this class for: For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.

Created by:  University of Maryland, College Park
  • Taught by:  Michael R. Pratt, Lecturer of Technology Entrepreneurship

    Maryland Technology Enterprise Institute (Mtech)
Basic Info Course 4 of 5 in the Corporate Entrepreneurship: Innovating within Corporations Specialization Level Beginner Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.5 stars Average User Rating 4.5See what learners said Coursework

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University of Maryland, College Park The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus


WEEK 1


Introduction to Financing Corporate Ventures
In this module, we will learn the fundamentals and how to create financial statements for new ventures within the corporate environment.


13 videos, 7 readings expand


  1. Video: Preview of the Course
  2. Reading: Welcome to Financing and Profiting from Innovation for Corporate Entrepreneurs
  3. Reading: Meet Michael R. Pratt
  4. Reading: Connect with your Classmates
  5. Reading: Our Recommended Textbook for the Course
  6. Video: Welcome to Module 1
  7. Video: Finance for the corporate entrepreneur
  8. Video: The entrepreneurial spectrum
  9. Video: Corporate entrepreneur vs. startup entrepreneur
  10. Video: The "too typical" return on investment (ROI) process
  11. Video: A better approach to return on investment (ROI)
  12. Video: Intangible assets and return on investment (ROI)
  13. Video: The roles of products and leadership in return on investment (ROI)
  14. Video: Financial statement basics
  15. Video: Financial statement details
  16. Video: Financial metrics
  17. Reading: Income Statement Template (Optional)
  18. Reading: Cash Flow Statement Template (Optional)
  19. Reading: Balance Sheet Template (Optional)
  20. Video: Preview of the Master of Professional Studies in Technology Entrepreneurship

Graded: Quiz 1
Graded: Financial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise

WEEK 2


Corporate Venture Valuation Techniques
In this module, we will examine valuation techniques for understanding how to assess and grow the value of the corporate venture.


8 videos, 4 readings expand


  1. Video: Welcome to Module 2
  2. Video: Valuation techniques
  3. Video: Net present value
  4. Video: Opportunity cost of capital
  5. Video: Why NPV is best
  6. Video: Project payback period
  7. Video: Internal rate of return
  8. Video: Weighted average cost of capital
  9. Reading: This is why public and private tech valuations are completely different (Optional)
  10. Reading: Analyze the ROI of your innovation idea, step by step (Optional)
  11. Reading: A better way to understand internal rate of return (Optional)
  12. Reading: Take a look at some of Uber's finances in China as it eyes an IPO (Optional)

Graded: Quiz 2
Graded: Corporate Venture Valuation Techniques Exercise

WEEK 3


Sources of Financing for Corporate Ventures
In this module, we will explore the different sources of internal and external financing for the corporate venture.


8 videos, 3 readings expand


  1. Video: Welcome to Module 3
  2. Video: Sources of funding
  3. Video: Internal funding
  4. Video: Customer and vendor financing
  5. Video: Franchising
  6. Video: Joint ventures
  7. Video: Co-branding
  8. Video: Licensing agreements
  9. Reading: How to put your money where your strategy is (Optional)
  10. Reading: How nimble resource allocation can double your company’s value (Optional)
  11. Reading: Negotiating a better joint venture (Optional)

Graded: Quiz 3

WEEK 4


Creating the Investment Proposal for the Corporate Venture
In this module, we will apply lessons learned in the course to structure a funding deal and pitch the corporate venture.


8 videos, 6 readings expand


  1. Video: Welcome to Module 4
  2. Video: Business proposals and the pitch
  3. Video: How to write an effective business proposal
  4. Video: What do your funding sources want to see
  5. Video: How to create a pitch deck
  6. Video: Do's and don'ts of the pitch
  7. Reading: Unearthing the sources of value hiding in your corporate portfolio (Optional)
  8. Reading: Strategic principles for competing in the digital age (Optional)
  9. Reading: Corporate venture capital (Optional)
  10. Reading: Investing in breakthrough corporate venture capital (Optional)
  11. Reading: Concrete steps for CFOs to improve strategic risk management (Optional)
  12. Reading: In search of ingenuity (Optional)
  13. Video: Final thoughts
  14. Video: Learn with the Master of Professional Studies in Technology Entrepreneurship

Graded: Quiz 4
Graded: The Pitch
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