Content Strategy for Professionals: Expanding Your Content’s Reach

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and…

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There are no frequently asked questions yet. Send an Email to info@springest.com

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern

Created by:  Northwestern University
  • Taught by:  John Lavine, Founder, Professor and Director, Media Management Center

  • Taught by:  Candy Lee, Professor

    Medill School of Journalism, Media, Integrated Marketing Communications
Basic Info Course 3 of 5 in the Content Strategy for Professionals Specialization Commitment 1-3 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.3 stars Average User Rating 4.3See what learners said 课程作业

每门课程都像是一本互动的教科书,具有预先录制的视频、测验和项目。

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与其他成千上万的学生相联系,对想法进行辩论,讨论课程材料,并寻求帮助来掌握概念。

证书

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Northwestern University Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Syllabus


WEEK 1


Utilizing Content Trends
Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.


7 videos, 4 readings expand


  1. Video: Introduction from Professor Lee
  2. 阅读: What is Content Strategy?
  3. 阅读: Course Content
  4. 阅读: How Do I Get the Most Out of This Course?
  5. 阅读: Meet the Team
  6. Video: Jump-Starting Your Organization's Infleuience
  7. Video: New and Emerging Content Trends
  8. Video: Creating Shareworthy Content
  9. 讨论提示: Share Your Examples
  10. Video: What Does Your Audience Find Interesting
  11. Video: Making the Most of Limited Resources
  12. Video: Putting the "Strategy" in Content Strategy
  13. 讨论提示: What New Trends Are You Implementing?


WEEK 2


Social Networks and Digital Media
Module 2 shows you how to engage with multi-channel digital communities across all social media.


6 videos, 1 reading expand


  1. Video: Trends in Social Media
  2. Video: Considerations When Developing Content Strategy
  3. Video: Your Role with Your Audience
  4. 讨论提示: Role for You and Your Organization
  5. Video: The Best Social Strategies
  6. Video: Proving Social ROI
  7. Video: ROI in Any Organization
  8. 讨论提示: Importance of 2-Way Conversation
  9. 讨论提示: Share Your Examples
  10. 阅读: Social Strategies with Bottom-Line ROI

Graded: CONTENT CURATION FOR YOUR ORGANIZATION

WEEK 3


Interactivity and Gamification
Module 3 is all about enhancing your content with new interactivity tools and gamification.


10 videos, 1 reading expand


  1. Video: Interactivity and Gamification
  2. Video: Interactivity's Impact on Storytelling
  3. Video: Personalize Your Interactions
  4. Video: Telling Stories Through Gamification
  5. 讨论提示: Share Your Examples
  6. Video: Examples of Interactivity
  7. Video: Creating a Lean-Back Experience
  8. Video: An Interactive Trap
  9. Video: When an Interactive Barrier has Reward
  10. Video: Data Visualization
  11. Video: Narrative Transport
  12. 阅读: Join us for MOOC 4 - Ensuring Your Content's Impact!
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There are no frequently asked questions yet. Send an Email to info@springest.com