Business English: Capstone Project

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business. Course Learning Objectives • Use appropriate vocabulary to write a mini business plan • Communicate a business plan orally in an organized and engaging presentation

Created by:  University of Washingto…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business. Course Learning Objectives • Use appropriate vocabulary to write a mini business plan • Communicate a business plan orally in an organized and engaging presentation

Created by:  University of Washington
  • Taught by:  Richard Moore, Extension Lecturer, International & English Language Programs

    UW Educational Outreach
  • Taught by:  Daphne Mackey, Extension Lecturer, International & English Language Programs

    UW Educational Outreach
Basic Info Course 5 of 5 in the Business English Communication Skills Specialization Level Intermediate Commitment 7 weeks of study, 3-5 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.8 stars Average User Rating 4.8See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Syllabus


WEEK 1


Week 1: Introduction to Capstone Project
In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.


2 videos, 4 readings, 1 practice quiz expand


  1. Video: Video: Introduction to Capstone Project
  2. Video: Video: Choosing a Product or Service
  3. Reading: Read Me: Capstone Expectations
  4. Reading: Read Me: Grading
  5. Reading: Three Seattle Startups
  6. Practice Quiz: Three Seattle Startups
  7. Reading: Websites: Choosing a Product or Service
  8. Discussion Prompt: Discussion: Milestone 1: Introduce Yourself, Your Product or Service


WEEK 2


Week 2: Describing Company and Product or Service
In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment.


10 videos, 1 reading, 1 practice quiz expand


  1. Video: Video: Describing a Product or Service
  2. Video: Video: Example of Networking Introductions
  3. Practice Quiz: Networking Examples
  4. Reading: Useful Language
  5. Discussion Prompt: Discussion: Milestone 2: Describing your Company, Product, or Service
  6. Video: Video: Describing Your Job, Part 1
  7. Video: Video: Describing Your Job, Part 2
  8. Video: Video: Describing Services, Part 1
  9. Video: Video: Edgewater Hotel Interview
  10. Video: Video: Describing Services, Part 2
  11. Video: Video: Comparing Services, Part 1
  12. Video: Video: Comparing a Service Scenario
  13. Video: Video: Comparing Services, Part 2

Graded: Your Networking Introduction

WEEK 3


Week 3: Business Plans
In Week 3, we will review business plans and then introduce you to the concept of a mini-business plan for your final project.


4 videos, 3 readings expand


  1. Video: Video: Business Plans
  2. Video: Video: Creating a Set of Presentation Slides for Capstone
  3. Reading: Resource: Examples of Mini-Business Plans I
  4. Reading: Resource: Outline of a Mini-Business Plan
  5. Reading: Resource: Other Information about Business Plans
  6. Discussion Prompt: Mini Business Plan Outline I
  7. Video: Video: Slides
  8. Video: Video: Giving Effective Presentations

Graded: Milestone 3: Presentation Slides

WEEK 4


Week 4: Marketing Ideas
In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations.


10 videos, 2 readings expand


  1. Video: Video: Marketing Ideas
  2. Video: Video: Financial Information
  3. Reading: Resource: Basic Marketing and Financial Vocabulary
  4. Reading: Resource: Outline of a Mini-Business Plan II
  5. Discussion Prompt: Discussion: Milestone 4 Marketing, Price, and Investment
  6. Video: Video: Reporting Information
  7. Video: Video: Expressing Dollars and Cents
  8. Video: Describing Data
  9. Video: Video: Referring to Data and Visuals
  10. Video: Video: Introduce and Explain Relevance of Visuals
  11. Video: Challenges in Visual Descriptions
  12. Video: Using Large Numbers
  13. Video: Introduction to Trends


WEEK 5


Week 5: Being Persuasive
In Week 5, we will review lectures on being persuasive and you will complete a rough raft of your mini business plan.


10 videos, 1 reading expand


  1. Video: Video: Being Persuasive
  2. Reading: Useful Language for Persuasion
  3. Video: Video: Writing Your First Draft of a Mini Business Plan
  4. Discussion Prompt: Discussion: Milestone 5: First Draft of Your Mini Business Plan
  5. Video: Video: Organization of Written Proposals
  6. Video: Video: Language of Proposals
  7. Video: Video: Improving Proposals
  8. Video: Video: Describing Services, Part 1
  9. Video: Video: Edgewater Interview
  10. Video: Video: Describing Services, Part 2
  11. Video: Video: Negotiation Language
  12. Video: Video: Introduction to Persuasive Language

Graded: Milestone 5: First Draft of Your Mini Business Plan

WEEK 6


Week 6: Short Pitch and Rough Presentation
In Week 6, you will get an introduction to making short pitches and presentations and then review examples before making your first practice pitch. You will also be given a chance to review past lectures on presentations.


8 videos, 2 readings expand


  1. Video: Video: Short Pitch and Rough Presentation
  2. Reading: Examples of Elevator Pitches
  3. Reading: Useful Language: Hooks
  4. Discussion Prompt: Rough Presentation
  5. Video: Video: A Bad Presentation and a Good Presentation
  6. Video: Video: What Makes a Good Presentation, Part 1
  7. Video: Video: What Makes a Good Presentation, Part 2
  8. Video: Video: Transitions and Conclusions
  9. Video: Video: Taking Questions Scenario, Part 1
  10. Video: Video: Answering Questions
  11. Video: Video: Taking Questions Scenario, Part 2

Graded: Rough Presentation

WEEK 7


Week 7: Final Mini Business Plan and Presentation
In your final week of Capstone, you will polish your final mini business plan and presentation. You will review and be reviewed by your colleagues for your certificate.


2 videos, 1 reading expand


  1. Video: Video: Final Mini Business Plan and Presentation
  2. Reading: Final Project Checklist
  3. Discussion Prompt: Milestone 7 Discussion: Final Project Submission
  4. Video: Video: Farewell and Congratulations

Graded: Milestone 7: Final Mini Business Plan and Presentation
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