Advanced Content and Social Tactics to Optimize SEO

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Lisa Erny
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Advanced Content and Social Tactics to Optimize SEO

"Nach Anmeldung und Registrierung leider keine Rückmeldung erhalten. Ist dieses Angebot überhaupt noch verfügbar?" - 2018-04-20 08:16

"Nach Anmeldung und Registrierung leider keine Rückmeldung erhalten. Ist dieses Angebot überhaupt noch verfügbar? " - 2018-04-20 08:16

Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Created by:  University of California, Davis
  • Taught by:  Eric Enge, Co-Author of "The Art of SEO"

    CEO, Stone Temple Consulting
Basic Info Course 4 of 6 in the Search Engine Optimization (SEO) Specialization Commitment 4 weeks of study, 1-3 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.5 stars A…

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Frequently asked questions

There are no frequently asked questions yet.  

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Created by:  University of California, Davis
  • Taught by:  Eric Enge, Co-Author of "The Art of SEO"

    CEO, Stone Temple Consulting
Basic Info Course 4 of 6 in the Search Engine Optimization (SEO) Specialization Commitment 4 weeks of study, 1-3 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.5 stars Average User Rating 4.5See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of California, Davis UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Syllabus


WEEK 1


Introduction



Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!


10 videos, 1 reading expand


  1. Video: Course Overview
  2. Video: Content Marketing Ecosystem
  3. Video: Basics of SEO Recap
  4. Video: Value Links
  5. Video: Link Building
  6. Video: Do's & Don'ts Obtaining Links
  7. Video: Guest Posting
  8. Video: Basic Concepts of Content Marketing
  9. Video: Building Your Audience
  10. Video: The Content Marketing Ecosystem & SEO
  11. Reading: The Art of SEO - Chapter 8
  12. Discussion Prompt: Will It Blend - Case Study

Graded: Content Marketing Ecosystem

WEEK 2


Social Media Marketing



This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.


6 videos, 1 reading expand


  1. Video: Social Media Marketing
  2. Video: Social Media Links & SEO
  3. Video: Platform Demographics
  4. Video: Picking Your Platform
  5. Video: Principles of Building Audiences
  6. Video: Case Studies
  7. Reading: The Art of SEO - Chapter 9
  8. Discussion Prompt: Social Media Marketing

Graded: Social Media Marketing

WEEK 3


Influence Marketing



Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!


5 videos, 1 reading expand


  1. Video: Influence Marketing
  2. Video: What Can Influencers Do For You?
  3. Video: Building the Relationship
  4. Video: First Steps in Collaboration
  5. Video: Advanced: Targeted Advertising
  6. Reading: Influencer Marketing - What it is, and Why YOU need to be doing it
  7. Discussion Prompt: Social Media Influencers

Graded: Influence Marketing

WEEK 4


Creating World Class Content



This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?


8 videos, 2 readings expand


  1. Video: Creating World Class Content
  2. Video: Market Data on Content Marketing
  3. Reading: Content, Shares, and Links: Insights from Analyzing 1 Million Articles
  4. Video: Anchor Content
  5. Video: Types of Enhanced Content
  6. Video: Partnerships
  7. Reading: A Clear Path for Marketers to Surviving Content Shock
  8. Video: Case Studies
  9. Video: Review of the Basics
  10. Discussion Prompt: Analyzing Weaknesses in Content Marketing
  11. Video: Course Summary

Graded: Content Marketing & Social Media Plan
Graded: Creating World Class Content
2
Average rating for Advanced Content and Social Tactics to Optimize SEO
Based on 1 review
starstar_borderstar_borderstar_borderstar_border
Lisa Erny
Vendor Management & Recruiting
2
Advanced Content and Social Tactics to Optimize SEO

"Nach Anmeldung und Registrierung leider keine Rückmeldung erhalten. Ist dieses Angebot überhaupt noch verfügbar?" - 2018-04-20 08:16

"Nach Anmeldung und Registrierung leider keine Rückmeldung erhalten. Ist dieses Angebot überhaupt noch verfügbar? " - 2018-04-20 08:16

There are no frequently asked questions yet.