Customer insights & UX research training

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Starting date and place
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Starting dates and places

Amsterdam
13 Sep 2019 until 20 Sep 2019
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event September 13, 2019, 09:00-18:00, Day 1
event September 20, 2019, 09:00-18:00, Day 2

Description

2-day Customer insights training in Amsterdam
​

Make your product and marketing more successful with customer insights.

​Learn how to gather customer insights with hands-on UX research methods, tools and processes.

Approved by professionals like you

⭐️⭐️⭐️⭐️⭐️ - Rated 4.8 on Google

Training program

In this fast paced 2-day training we will teach you how to integrate UX research skills and methods into your daily work. Knowing what process to follow, which techniques to apply and what tools to use lies within the heart of our training.

​We take care of:

  • A well-balanced mixture of theory and practices
  • ​Centrally located training location in Amsterdam
  • Coffee, tea, drinks, healthy snac…

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Frequently asked questions

There are no frequently asked questions yet. Send an Email to info@springest.com

Didn't find what you were looking for? See also: User Experience, Market Research, Business Planning, Business Analysis, and Psychology.

2-day Customer insights training in Amsterdam
​

Make your product and marketing more successful with customer insights.

​Learn how to gather customer insights with hands-on UX research methods, tools and processes.

Approved by professionals like you

⭐️⭐️⭐️⭐️⭐️ - Rated 4.8 on Google

Training program

In this fast paced 2-day training we will teach you how to integrate UX research skills and methods into your daily work. Knowing what process to follow, which techniques to apply and what tools to use lies within the heart of our training.

​We take care of:

  • A well-balanced mixture of theory and practices
  • ​Centrally located training location in Amsterdam
  • Coffee, tea, drinks, healthy snacks and a delicious lunch

After this training you are able to gather valuable customer insights. Qualitative insights using different interview techniques, user testing methods and surveys. And quantitative​ insights using online tools such as Hotjar and UsabilityHub.

As well you will know how to spread the customer-centred mindset and how to make impact within your organisation using customer insights.

First day 9.00 - 13.00

  • ​Why customer insights
  • The customer-centred mindset
  • UX research process
  • Mapping your customers
  • ​Customer journey's

First day 14.00 - 18.00

  • Gathering qualitative insights
  • User interview techniques
  • ​Proposition testing
  • Usability testing
  • Co-generative research

Second day 9.00 - 13.00

  • Surveys and online feedback tools
  • Online user testing tools
  • Gathering quantitive insights

Second day 14.00 - 18.00

  • Online analyse tools
  • Integrate UX research in your work
  • Turn customer insights into business success
  • Drinks and certification

Why learn UX research skills?

UX research is at the forefront of agile innovation. There is a growing demand for UX research skills at customer-centered companies. Apart from learning these skills to improve business success, it’s also valuable for your career.

  1. Only companies who understand their customers are able to make beloved products and effective marketing campaigns.
  2. ​Only companies who make beloved products and effective marketing campaigns can stay ahead of their competitors.
  3. Customer insights help you make better products and grow your business – and career!

Who benefits from this training

Our training is for everyone who works in product and marketing teams and continuously want to improve to stay ahead of the competition.

  • Product team members who want to make better products with a customer centric approach.
  • Marketeers and Growth hackers who want better click-through-rates and conversion-rates.
  • Start-up owners who want to create the most valuable version of their business idea.
  • Visual & UX designers who want to work with valuable insights while creating their designs.
  • People looking for a career change who want to enter a growing market with lots of opportunities.

Why learn with us?

Our step by step program is designed for you to start gathering customer insights straight away. The trainers at ABL are customer insight specialists with a solid experience in different parts of UX research, product design and marketing.

  • Fast paced lessons with hands-on exercises to own the skills and mindset.
  • Get practical tools and methods you can start with straight away​.
  • Small classes to get maximum personal attention.

We trained preople from:

  • WeTransfer
  • SuitSupply
  • ParkBee
  • Tommy Hilfiger
  • Gemeente Ede
  • MessageBird
  • Hogeschool van Amsterdam

FAQs

​​Are the classes in Dutch or English?
English. There will always be at least one Dutch speaking teacher to explain in Dutch when needed

Do I get a certificate when I successfully complete the training?
​Yes, you will get a certificate when you successfully complete the training, including a summary of all skills and knowledge learned.

I have no experience with UX research at all, is this training for me?
Yes! The training is structured in such a way that no prior knowledge of UX research is necessary. If you are eager to learn about gathering customer insights and motivated to adopt the customer-centred mindset, this training is just right for you.

Are there homework assignments?
Yes. A homework assignment will be given after the first training day. This will take about 2-4 hours of time investment.

Are lunch, drinks and snacks included?
Yes! We take good care of you so you can get the most out of the day. We provide coffee, thee, (healthy) snacks and lunch. If you have any diet preferences, please let us know at your registration.

What is the minimum number of registrations?
The training takes place with a minimum of 5 registrations.

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There are no frequently asked questions yet. Send an Email to info@springest.com